Data and AI for retail media
A retail media network only works if advertisers trust the numbers. The hard parts are credible audiences, campaign measurement and closed-loop attribution back to sales, built on solid data foundations and customer identity, and run through workflows fast enough to keep advertisers and the network on the same page.
Industry Challenges
Measurement that advertisers and the network cannot both trust, so campaigns get sold on reach and delivery rather than on outcomes.
Customer identity fragmented across brands, loyalty and the retail network, making credible audiences hard to build and defend.
Campaign workflow speed that lags the market: proposals, briefs and QA all built the slow way, without agent-augmented tooling.
No closed-loop attribution back to sales, so the network cannot show advertisers what actually shifted revenue.
Our Services for Retail Media
We build the semantic and context layers that let audiences, measurement metrics and attribution logic resolve the same way for every advertiser, dashboard and agent.
We build the data foundations a retail media network runs on: customer identity, campaign event data and sales-back attribution, all inside your environment.
We build agents that speed retail media teams up on proposal preparation, campaign QA and audience-brief drafting, trained on your inventory, audiences and rate cards.
We run analytics, reporting and campaign measurement for retail media networks, embedding senior specialists alongside your team and augmenting with agents.
We ship the targeting, propensity and measurement models that let a retail media network price and optimise campaigns, with proper MLOps and governance.
Common questions
What is retail media analytics?
Retail media analytics measures how well advertising on a retailer’s channels performs, using the retailer’s own customer data. It covers audience building, campaign measurement and closed-loop attribution back to sales. Credible measurement is what lets a retail media network prove its value to advertisers.
How do you measure a retail media network?
With a shared, defensible methodology that ties ad exposure to real outcomes. Xephyr built the measurement methodology behind Scentre Group BrandSpace, validated across 1,600-plus digital screens and 42 Westfield destinations, and has delivered retail media data and measurement work with Bunnings and Wesfarmers Health.
Can you help stand up a retail media network?
Yes. We design the data operating model, identity architecture and business case that move a group retail media network from concept to execution, drawing on work across Bunnings, Wesfarmers Health and Scentre Group BrandSpace.
Related Industries
Discuss your retail media challenges
Book a call and we’ll show you what credible measurement and closed-loop attribution can do for your retail media network, inside your environment.