Boosted revenue 5% with data-driven marketing
5%
Revenue uplift
60x
ROI on SMS spend
3x
Direct bookings
How we approached it
We brought in a team with deep travel and marketing analytics experience and, in partnership with Alloggio, launched the company’s first targeted campaign to its customer base across email and SMS. The work spanned marketing execution, customer messaging, enhanced property listings and campaign measurement, so every channel could be tested and compared on results, not opinion.
What was in the way
Alloggio grew fast over 12 months by acquiring inventory, and was ready to engage its large customer base for the first time. The team knew the opportunity was there. They didn’t know where to start, and they wanted people who had done it before.
What changed
The first data-driven campaign delivered a 5% uplift in revenue. Testing across channels showed SMS driving 60x ROI. Direct bookings from SMS rose 3x, saving 15% in commission that would otherwise have gone to third-party channels.
We learned a lot about what good looks like from a marketing and analytics execution point of view. The team delivered and embedded best practice knowledge within our teams.
Will Creedon
Founder and CEO, Alloggio
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